Hourglass launches new partnership with Aviva

Hourglass, the only charity in the UK dedicated to ending the abuse and neglect of older people, has joined forces with Aviva in a new charity initiative. The charity sees this as a vital partnership and an exciting development.

“In a recent meeting, the UK Government’s Safeguarding Minister described the support and funding of older people facing abuse and neglect as an historical anomaly. It is with ground-breaking innovative partnerships like this that we can redress the balance. Somehow, financially abused and neglected older people have become the last in line for support and Hourglass, alongside partners like Aviva, pledge to end that imbalance ensuring that the financial abuse of older people becomes a priority area for understanding and investment.

“We’d like to thank Aviva for joining us in this initiative. This is the biggest such venture the charity has ever undertaken and we are delighted that Aviva, with its many years working in the sector, has sought to work alongside Hourglass in this manner. We believe this is an inspirational partnership.”

“We are delighted to be collaborating with Hourglass in this vital work and look forward to getting started in supporting these community initiatives. At Aviva Financial Advice, we have always recognised the importance of protecting potentially vulnerable customers and place a great deal of emphasis in our training programmes, of recognising the signs and seeking help and support for customers, where necessary.  Harnessing our track record and Hourglass’s expertise is a great opportunity for us to make a real difference in helping those in need and doing what we can to prevent more financial abuse and harm in future.”