UK Covid Inquiry: Hourglass Feedback
Another point is our campaign costs, aside from our agency fees (which we pay all year round) and a small social media budget (less than £500) – Safer Ageing Week has been cost neutral and we are enormously proud of that. The socials, the design, the report and the mainstay of the lobbying has been achieved by in-house activity.
But what about the new ways into the charity? We are poised to add a ChatBot and an App (initially Android-based) to our offering. With the Knowledge Bank covering the whole of the UK and Irish Borders – we are really reshaping a near-thirty year old charity and creating REAL impact. And the vast majority of that work was an in-house project. And there is much more of that to come.
The new IDVA scheme is a triumph for Hourglass and this could be a template that reshapes how we reach those that need us most. The Sussex PCC reached out to us in February 2021 and we have co-curated a scheme that could be a fundamental shift. We have two years to develop and make this invaluable through real-time outcomes. We wish those training to be IDVAs all the very best.
Our media presence still needs work. We haven’t seen the true impact of Safer Ageing Week from a traditional media perspective but we are confident that with every campaign and initiative comes the media realisation that the abuse of older people matters and requires profile to make a tangible difference.
If you or anyone you know is suffering from abuse contact our 247 helpline
0808 808 8141
What we're doing in your nation
What we're doing in your nation
What we're doing in your nation
What we're doing in your nation