Behind the brand #1
March 2012
When a renowned French wine company approached us with a branding brief for their new range of wines, we knew we had an exciting journey ahead. They wanted a brand that would honor the elegance and tradition of French winemaking while introducing a fresh, modern edge to captivate new audiences.
The brief outlined a full brand development package — including a new logo, carefully curated color swatches, adshel mockups for outdoor campaigns, and, most importantly, the centerpiece of the project: the design of their wine bottle labels using exquisite hand-drawn artwork they had commissioned.
The process began with the logo design, where we captured the spirit of their new wine range — sophistication, authenticity, and artistry. Drawing inspiration from the rich history of French vineyards and the delicate detailing in the supplied artwork, we developed a brand identity that felt both timeless and contemporary. Our color swatches were chosen with precision, reflecting the terroir, seasonal palettes of the vineyards, and the vibrant tones found within the hand-drawn illustrations.
For the deployment phase, we created adshel mockups that brought the new brand to life in urban settings — large, striking displays designed to command attention and generate excitement ahead of the product launch. Every piece of visual communication was carefully aligned with the new branding to ensure a seamless rollout across digital and physical platforms.
The true hero of the project, however, was the wine bottle label design. Using the beautiful hand-drawn artwork as the focal point, we created labels that felt like miniature works of art themselves — elegant, tactile, and richly layered. The final result was a brand and visual identity that not only paid homage to the wine’s heritage but also positioned it perfectly for a modern, design-savvy audience. We were honored to bring this vision to life and proud to have played a part in launching what is sure to become a celebrated new chapter in their winemaking legacy.
Are you ready to elevate your brand? Let's connect and make it happen. Contact us or call 0756307 6433